5.4 million tons of trash is the amount of trash Israel is producing every year.
TMIR - Recycling APP
T.M.I.R. Manufacturers Recycling Corporation in Israel Ltd
What is Tmir?
Tmir - Recycling Corporation in Israel Ltd. non-profit Public-Benefit Corporation, founded by the Israel Manufacturers Association, was established to ensure that manufacturers and importers of packaged goods and packaging materials fulfill all their obligations under the Regulation of the Processing of Packaging Law, 5771-2011 ("Packaging Law").
Tmir's Mission
20%
Involvement
80%
Awareness
Tmir corporation main goal is to increase the recycling percentage, as of today recycling involvement is only at 20% but awareness is high at 80% this is duo to a massive campin in the Israeli media.
Kick-off
This project was a combined effort of three amazing UXers Angela Gean, Galia Ilanov and Yaron Feigenson.
Our goal was to understand the Tmir needs for a mobile application and to create an easy-to-use app.
main goals:
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Increase and encourage recycling involvement.
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Increase awareness.
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Document the recycling process.
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Increase public trust in the recycling process.
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An easy-to-use app.
Research
The research was divided into two aspects:
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who is our target audience?
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what will drive the users to recycle and use the app?
We combined research done by Lehavim (Yizik Zadik) for Tmir and we made our own user research.
Target audience research insight
People over 55 have an Over-representation with the hights percentage of recycling involvement.
People outside Gush Dan (central Israel) are recycling more and more often.
People with higher income tend to recycle more.
The recycling percentage is the same between men and women.
Over-representation for households with two children or less.
Recycling drive research insight
Community benefits and personal benefits were an equal drive for recycling.
preferred benefits include a discount or free entry to concert shows, theaters, museums, natural parks, etc.
Community benefits include building or renovating public parks, playgrounds, and outdoor sports facilities, etc.
Meet the tormented Efrat
Efrat is 37 years old, married, has three children, and works in HR for a hi-tech company.
Efrat is tormented because she knows the importance of recycling, she is very environment-conscious, and she wants a cleaner involvement for her children, but she doesn't have time to recycle and doesn't know which trash type belongs to which color trash bin.
Efrat's dilemma
it goes to the landfill anyway
where is the trash bin?
I have no time
what goes where?
where the cans go?
milk carton go's in the blue bin?
the bin is always full
???
where is the purple bin?
most people don't care
Our solution
After an impressive brainstorming with the team and an understanding of the problem, we decided on a solution,
The main feature of the app is to help the recycler from the starting point of selecting the right bin to recycle all the way to the documentation of the recycling.
Simple elegant with easy access to key features
Key features for the APP
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Simple and easy to use.
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Quick access to camera, benefits, score, and knowledge center.
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Elegant design.
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Building public trust in the recycling process.
Recycling encouragement
To encourage recycling we develop personal and community recycling goals.
By collecting coins the user can decide to invest the coins for personal use or for community use.
The tormented's tale
Profile page
On the profile page, we created easy access for the user to find all the benefits to be earned, a progress bar on active personal and community goals, the total coins collected, and basic recycling information.
Trash identifier
the dilemma of which trash goes to which bin has been resolved with an AI scanner, the scanner can scan the barcode or an image and it will give us a result of the type of trash we scanned to which bin to throw it in and some information on the item itself.
The result
Map
In most cities in Israel, the recycle bins are located in public designated areas, in order to find the nearest one to you, we created a map page that includes all the trash bins and trash bins colors within your area, and also an easy navigating system to find the relevant bin for you.
After selecting a relevant bin a details page with bins information is opened showing the type of bins in that location if the bin is full, and an option to report a full bin, the day of trash collection and other relevant information.
Document the recycling process
in order to claim your coins Tmir wanted the user to document the recycling process to insure no foul play is at hand.
we created a one-button page for the documenting process, a bit in AI can identify the trash being recycled, the number of trash Items, or an estimate on bag size (in order not to document every single item), to encourage young kids to participate we added an option to add Dudy (recycle mascot) in the image.
Earning coins
After the documentation had been completed the AI will calculate the number of coins earned and we took the dead time to add knowledge value and build more public trust in the recycling process.
The result
Public trust
Easy to use
Call to action
Summary
to obtain the main goals we took the most important aspects as Tmir requested we made an easy to use app with a call to action and ensure public trust in the recycling process
main goals:
-
Increase and encourage recycling involvement.
-
Increase awareness.
-
Document the recycling process.
-
Increase public trust in the recycling process.
-
An easy-to-use app.